History of SOIG

SOIG was born in 1995 as a template design resulting from Watts and Associates’ small business consulting intervention to revive an entertainment concern in San Francisco, California. The design provided a human management system that helped shape and operationalize the culture at every level. The establishment stabilized and was sold at a profit; it is now a destination for blues and Mississippi Delta food aficionados.

Today, SOIG’s 75 foundational features have been successfully expanded to address the design needs of the current marketplace. Its infrastructure was developed to accommodate businesses’ future scaling needs.

SOIG By Design

SOIG’s simple, flexible, and nimble design makes it attractive across generations of users. It empowers C Suit and management to execute efficient distribution of labor and develop talent in every size and type of organization in the world. Unique smart design features support the integration of culture and work, a dynamic once believed symbiotic, to form “Areas of Accountable” that triangulate talent, technical work, and culture synergistically to shape “LifePlaces” that produce mutual benefit.

Smart companies know that enriching the soil bed of the Lifeplace is a mutual benefit and that meeting the needs of their people is critical to the bottom line – as they are the customer’s main point of contact in the supply chain. Meeting this need is at the core of SOIG’s value proposition. It supports shaping cultures where people know their individual goals are valued (i.e., career development, social values, and health).

Using a sophisticated hybrid dialogic platform, SOIG allows businesses to support a “state of perpetual now”. Being in the “now” means continuously informing through active engagement with goal and task congruence system-wide. Thus, SOIG builds and strengthens partnerships by giving people access to critical intel to encourage reciprocity with sharing resources during tasks, lightens the stress emergent of uncertainty, and avails more human energy for quality performance for project management, problem-solving, talent development, conflict resolution, strategic planning, and budgeting. All project interactions are archived, supporting accurate “two-way” (360 feedback for leaders by direct reports) performance appraisals that remove the pain from the performance appraisal process for management and direct reports.

SOIG is more than a mobile-accessible application; it is a dynamic, iterative process that further distinguishes it in the SAAS market landscape. The process equips organizations with a flexible learner-centered technique to support SOIG implementation and integration and as a “go-to framework” for delivering training, coaching, and consulting content.